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  • A company that sells their domestic products to different countries through export/import agents, and
  • A company that knows how to adapt its marketing, sales, products and business strategies to sell to clients in different countries
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    A company with in-house international expertise across all business activities has an international business without a doubt.
    Some people would say that a company, where a third party international sales agent takes care of all aspects of the international sale, is not an international business.
    There are of course companies at varying stages between these two scenarios. And companies often progress through these different stages as they develop their international business.
    There is no real “yes” or “no” answer here.  It depends what definition you give to “international business”.  But you do need to know your definition of “international business” and no matter which one you use you should also convey this definition to others when speaking about it.
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    BusinessFacts

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    If we are going to discuss the theory of international business, there are some fine differences. But this is not a university and my response is based on my many years of field experience in international business.
    Here is my current reality: In conversations across cultures the terms “international business” and “global business” refer to the same thing.
    The question of different meanings for these terms has its place in classrooms and also for in-depth strategy sessions.
    Today, if you are in the field, academic definitions of “international business” are not easy to translate into the cross-cultural reality of business. The boundaries of definitions become fuzzy and inadequate.
    Remember, both “international business” and “global business” mean that you have to adapt your business to the outside world. Herein lies the true meaning of international business for me.